March 2011
1 post
Japan Relief: Creative Strategies to Motivate...
The crisis in Japan has caught the attention of the entire world. As the Japanese search for survivors, struggle to control nuclear plants, and face the daunting challenge of reconstruction, governments around the world are trying to determine the potential impact of radiation on their own shores while corporations address manufacturing supply chain concerns. The global capital markets have also...
February 2011
1 post
You think your clients are satisfied…really??
Recently, one of my colleagues was telling me about a client satisfaction survey she spearheaded for a professional services firm with a well-heeled reputation and strong management team. The assignment used traditional outreach methods, focusing on the development of an incisive questionnaire and conducting confidential in-depth interviews of new and long-standing clients.
Turns out, the...
January 2011
1 post
The Connection between Corporate Responsibility...
Happy New Year everyone! As I canvas the marketplace now that 2011 is well underway, I am happy to see the emergence of corporate responsibility and sustainability as a critical piece of the business lexicon.
Ironically though, there appears to be some confusion about the connection between these two terms. Nomenclature issues and old definitions continue to confuse people – even some...
September 2010
1 post
Social Media Marketing -- News from the Summit
Hi Everyone – this is my first entry on Lilly’s Pod. I’m long overdue in setting up this blog.
Back in June, I distributed two e-marketing insights on Social Media Marketing – the first focused on justifying social media as part of an overall marketing program, while the second discussed strategies and tools to make social media efficient, effective and measurable.
I recently attended a Social...
June 2010
1 post
MJ Lilly Associates LLC Office: 718-855-1853 Cell: 917-774-2369 www.mjlilly.com